Selling science: optimizing the research funding evaluation and decision process

Purpose In this contribution to EDI's professional insights, the authors develop practical and evidence-based recommendations that are developed for bias mitigation, discretion elimination process optimization in panel evaluations decisions research funding. An analysis is made of how expectation “selling science” adds layers complexity evaluation decision process. The insights relevant similar processes, including publication, recruitment selection, tenure promotion. Design/methodology/approach informed by experiences evidence from commissioned projects with European funding organizations. distinguish between three aspects process: written applications, enacted performance group dynamics. Vignettes provided set stage (lack of) fit an ideal image makes it easier some than others be funded. Findings decisions, (over)selling science expected but creates shifting standards evaluation, resulting a narrow band acceptable behavior applicants. authors' recommendations, organizations, evaluators chairs will find ideas levers optimization, standardization customization, terms awareness, accountability, biased language, criteria, structure time. Originality/value Showing cumulative disadvantage bias, offer design specifications interventions mitigate negative effects on improve selection habits, eliminate create more inclusive